Referencing Extension
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Collapse ▲Section Menu
- Using Extension Name
- Inclusive Language Guide
- Civil Rights
- Boilerplate
- Equal Opportunity and Non-Discrimination Statement
- Public Document Cost Statement
- Accommodation Statement
- Endorsement Disclaimer
- Land Acknowledgment
- Partnership Statement | N.C. Cooperative Extension
Using Extension Name
- Never use periods with the N and C – i.e. NC State Extension.
- On first reference, use “NC State Extension.” On subsequent references, it’s fine to condense the name to “Extension,” as long as it will not cause confusion with other Extension entities that may be mentioned as well.
- Avoid referencing NC State Extension as an acronym (i.e. “NCSE”). Also, the “CES / NCCES” acronym is no longer accurate and should not be used under any circumstances.
- Always capitalize the first “E” in Extension when referring to the organization. The first “e” in Extension should be lowercase only when used to describe the generic act of outreach.
Examples:- “The workshop was sponsored by Extension.”
- “The university’s mission includes extension and engagement.”
Find guidance on using the N.C. Cooperative Extension partnership name.
View NC State’s Editorial Guidelines for more details on university terminology.
Inclusive Language Guide
University Communications and OIED partnered to create an inclusive language guide for NC State employees. The guide will help you support the university’s efforts to foster an environment that welcomes, includes and empowers everyone.
As communicators and storytellers, we have the power to shape perception and build up our community. This guide helps ensure those choices – and the resulting communications pieces – are as inclusive as possible.
Civil Rights
Diverse perspectives deepen our understanding, strengthen our community and propel our innovation. NC State and our respective partners are committed to diversity, equal opportunity and non-discrimination, which are critical to our mission. This commitment includes our N.C. Cooperative Extension partnership and all 101 Extension centers.
All university and Extension personnel should provide open and inclusive access to every North Carolinian seeking to participate in our programs and activities. All faculty, staff and volunteers are expected to understand and be in compliance with non-discrimination and equal opportunity regulations.
Extension personnel can find a collection of policies, procedures and training relative to equal access/equal opportunity, affirmative action, complaint processing and resolution related to our civil rights obligations:
Boilerplate
The boilerplate is to be used in the footer of news releases and as a general overview statement in various communications as appropriate.
ABOUT NC STATE EXTENSION
At NC State Extension, we extend research-based knowledge from our university to all North Carolinians, helping them transform science into everyday solutions that improve their lives and grow our state. Part of a national system dedicated to lifelong learning and service, Extension experts identify local issues, apply science to develop tools and recommendations, then transfer solutions back to communities statewide. NC State works with federal, state and local governments, as well as N.C. A&T State University, as part of a strategic partnership called N.C. Cooperative Extension. Discover more at go.ncsu.edu/About-Extension.
Condensed Version (use as appropriate)
NC State Extension extends research-based knowledge from our university to all North Carolinians, helping them transform science into everyday solutions that improve their lives and grow our state. Discover more at go.ncsu.edu/About-Extension.
QUICK LINK: News Release Template (Word Doc | Google Doc)
Download the file and/or add a copy to your Drive in order to edit.
Equal Opportunity and Non-Discrimination Statement
Based on USDA requirements, our equal opportunity statement is required on all materials produced for public information, public education and public distribution (regardless of quantity produced). This includes all printed and non-printed public communication resources, such as pamphlets, brochures, newsletters, letterhead, websites, news releases, advertisements, outreach letters and so forth.
It may appear in the most convenient spot on your communications and can be as small as 6pt type.
English Version
“NC State University promotes equal opportunity and prohibits discrimination and harassment based upon one’s race; color; religion (including belief and non-belief); sex, including but not limited to pregnancy, childbirth or other related medical condition, parenting and sexual harassment; sexual orientation; actual or perceived gender identity; age; national origin; disability; veteran status; genetic information; or reprisal or retaliation for prior civil rights activity.”
Declaración Completa (Español)
“La Universidad Estatal de Carolina del Norte promueve la igualdad de oportunidades y prohíbe la discriminación y el acoso por motivos de raza; color; religión (incluidas creencias y no creencias); sexo, incluidos, entre otros, embarazo, parto u otra condición médica relacionada, crianza de los hijos y acoso sexual; orientación sexual; identidad de género real o percibida; edad; origen nacional; discapacidad; estatus de veterano; Información genética; o represalias o represalias por actividades anteriores de derechos civiles.”
Short Version (Version corta)
When space is limited, it is acceptable to use a condensed version of the statement.
“NC State University is an equal opportunity provider.”
“La Universidad Estatal de Carolina del Norte es un proveedor de igualdad de oportunidades.”
NC State Equal Opportunity and Non-Discrimination Policy
USDA Non-Discrimination Statement
Public Document Cost Statement
Document Criteria
Cost statements are required on all STATE publications (N.C.G.S. § 143-170.1).
The policy also applies to “PUBLIC documents” of which at least 200 copies are printed.
- A public document includes “any annual, biennial, regular and special report or publication” (N.C.G.S. § 143-169.2), but we recommend adding a cost statement to any print items (with 200+ copies) distributed to the public.
This does not apply to internal communication pieces like agendas or other print materials developed for employee meetings, planning discussions and so forth.
Cost Statement Language
“(quantity) copies of this public document were printed at a cost of $_____ per copy.”
The reported cost should include all printing costs in the form of labor and materials, as well as any other identifiable design and production costs.
Calculating Print Cost
To help with calculating the cost for items printed in your office, such as materials printed for individual requests or local events, use this rough formula:
-
*Cost of color ink cartridge: $25
Pages per color ink cartridge: 225
Cost per page printed = $0.11 (11 cents)
As such, the final cost per copy would be $0.11 x the number of pages, counting a two-sided page twice.
If it’s a 2-page color booklet (front and back printing), for example, the cost statement would say $0.44 per copy (4 pages x $0.11 = $0.44).
*If you confirm a different price for the color ink cartridges in your office, just divide the price by 225 to get the price-per-page cost.
Accommodation Statement
We need to provide our clients, communities and program participants that have special needs with an opportunity to request accommodations. Use the following accommodation statements, available in English and Spanish, for all event/program materials and announcements:
English
“In compliance with the Americans with Disabilities Act, NC State University will honor requests for reasonable accommodations made by individuals with disabilities. Please direct accommodation requests to: {Contact Name, Email and/or Phone}. Requests can be served more effectively if notice is provided at least {10} days before the event.”
Español
“Para dar cumplimiento a la Ley de Estadounidenses con Discapacidades (ADA), NC State University aceptará las solicitudes de adaptaciones razonables que realicen las personas con discapacidades. Por favor, envíe las solicitudes de adaptaciones a: {Nombre de Contacto, Email and/or Teléfono}. Las solicitudes podrán ser atendidas con mayor eficacia si se notifica con al menos {10} días de antelación al evento.”
Endorsement Disclaimer
Extension personnel should feel comfortable sharing a broad range of factual, research-based information that best addresses stakeholders’ needs, including mentioning others’ research and/or resources from other trusted entities as applicable.
When mentioning brand names or external products and services, consider including the endorsement disclaimer below, which can be placed at the end of a communications or wherever is most convenient. Always be mindful to comply with copyright rules as well.
“The use of brand names and/or any mention or listing of specific commercial products or services herein is solely for educational purposes and does not imply endorsement by North Carolina State University or our partners, nor discrimination against similar products or services not mentioned.”
Land Acknowledgment
NC State welcomes the use of an acknowledgment statement to honor North Carolina’s Indigenous communities and the land on which we reside.
“NC State University is a land-grant institution for the people of North Carolina and respectfully acknowledges that the lands within and surrounding present-day Raleigh are the traditional homelands and gathering places of many Indigenous peoples, including eight federally and state-recognized tribes: Coharie, Eastern Band of Cherokee, Haliwa-Saponi, Lumbee, Meherrin, Occaneechi Band of the Saponi Nation, Sappony and Waccamaw Siouan. We share an ongoing responsibility to safeguard these lands and to respect the sovereignty of the tribes and Indigenous nations residing in North Carolina. NC State honors all Indigenous peoples who have been and continue to be an integral part of our university’s history and culture.”
This acknowledgment is available to use at your discretion, but this is the language that should be used if a land acknowledgment is shared. Learn more about NC State’s community-driven land acknowledgment.
Partnership Statement (N.C. Cooperative Extension)
“NC State Extension works in tandem with N.C. A&T State University, as well as federal, state and local governments, to form a strategic partnership called N.C. Cooperative Extension. With local centers in all 100 counties and the Eastern Band of Cherokee, we deliver education and technology from NC State and N.C. A&T that enriches the lives of North Carolinians and grows our state.”