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Brand Platform

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Growing the NC State Extension brand goes beyond graphic design elements and logos. It starts with understanding our brand platform, which is the foundation of our organizational identity and all communications.
 

Download the NC State Extension Brand Platform

 
NC State Extension’s brand platform is made up of four components:

Positioning Statement

NC State Extension is the local and statewide outreach provider of North Carolina’s preeminent research enterprise — NC State — delivering research-based agricultural, food and nutrition, and youth development programs for all North Carolinians.

    Our world-leading faculty and exceptional field faculty and staff — who are at the forefront of innovation and discovery — provide high-tech, high-touch expertise to serve the unique needs of diverse clients.

    Our extensive partnerships with agriculture, business, industry, education and government create a unique culture of collaboration that increases productivity and fuels economic development.

    Our trusted research-based programs and technical assistance provide solutions and empower clients to make better-informed decisions.

    Our leadership in experiential education equips clients to effectively transfer knowledge and skills into practical application.

Brand Promise (Results of Our Work)

    Our faculty, staff, partners and volunteers create economic, societal and intellectual prosperity.

    Put simply, we grow North Carolina.

Brand Drivers (What We Do Best)

    World-leading faculty and exceptional field faculty at the forefront of innovation and discovery

    Extensive partnerships with agriculture, business, industry, education and government

    Trusted research-based programs and technical assistance

    Leadership in experiential education

Brand Personality (How We Operate)

  • Innovative
  • Intellectual
  • Purposeful
  • Trusted
  • Caring