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NC State Extension Brand

Embracing Our Brand

The NC State brand is a reflection of your powerful work and our shared mission to solve challenges and create prosperity. Throughout NC State, we have a common drive and identity: Think and Do.

View the Chancellor’s Letter

NC State Extension is an “extended brand” within the university’s brand architecture. NC State defines an extended brand as…

“…units that operate as part of NC State and serve the core mission of NC State but that receive support from organizations external to the university. For the purposes of the university’s brand architecture, support is defined as significant funding, staffing, facilities or other material support.

Often multidisciplinary in nature, extended brands tend to unite university faculty and staff with outside expertise to serve the public good.

Extended brands must prominently and consistently carry the NC State logo and identity.”

Brand Platform

Growing the NC State Extension brand goes beyond graphic design and logos. It starts with understanding our brand platform, which is the foundation of our identity and all communications.

The brand platform provides everything we need to build a strong brand identity; craft effective communications; and elevate our university, our programs and our people.

Marketing Resources

Discover tools to build our brand and grow awareness for your work. Find logos, email signatures, digital billboards, marketing templates, PowerPoint presentations, photos, social media assets and other employee resources in the downloads section.

Visual Identity

Explore resources that will help ensure consistent application of the logo, use of approved vendors, and proper use of color and font.

Referencing Extension

Find detailed guidelines on statements and language that are commonly required on certain materials, including our equal opportunity and non-discrimination statement, public document cost statement, boilerplate and more.

Program Branding

Consistency is critical to building brand identity, especially within an organization as diverse and far-reaching as NC State Extension.

Learn more about how our programs should market their efforts within the overall NC State Extension brand, including guidance on program logos and recognizing partners and sponsors.

NC State Extension Rebrand Intro Webinar (6/13/17)