Skip to main content

Logo for N.C. Cooperative Extension N.C. Cooperative Extension Homepage

NC State Extension Brand

Embracing Our Brand

The NC State brand is a reflection of your powerful work and our shared mission to solve challenges and create prosperity. Throughout NC State, we have a common identity and drive to Think and Do.

As Chancellor Woodson has stated, our success in building a truly global reputation as one of the preeminent research institutions of our time is contingent upon how well we all understand the principles and standards of the brand — and how consistently we apply them. (View the Chancellor’s Letter)

Brand Architecture

The university’s brand architecture governs brand usage throughout the university, ensuring that units of every size and shape — from colleges to athletics teams to externally funded institutes — all unite to express the university brand consistently.

NC State Extension operates as an “extended brand” within the university’s brand architecture. An extended brand is defined as…

…units that operate as part of NC State and serve the core mission of NC State but that receive support from organizations external to the university. For the purposes of [the university’s] brand architecture, support is defined as significant funding, staffing, facilities or other material support.

Often multidisciplinary in nature, extended brands tend to unite university faculty and staff with outside expertise to serve the public good. Extended brands must prominently and consistently carry the NC State logo and identity.

Sections Menu

    Brand Platform

    Growing the NC State Extension brand goes beyond a logo. It starts with understanding our brand platform, which is the foundation of our identity and all communications. The brand platform provides everything we need to build a strong brand identity; craft effective communications; and elevate our university, our programs and our people.

    Marketing Resources

    Discover tools to build our brand and grow awareness for your work. Find logos, email signatures, digital billboards, marketing templates, PowerPoint presentations, photos, social media assets and other employee resources in the downloads section.

    Online Store

    Visit our official NC State Extension store to find branded apparel. More details are available on the Online Store page. You’ll need to login with your Unity ID.

    Program Branding

    Consistency is critical to building brand identity, especially within an organization as diverse and far-reaching as NC State Extension. Learn more about how our programs should market their efforts, including guidance on program logos and recognizing partners and sponsors.

    How to Reference Extension

    Find detailed guidelines on statements and language that are commonly required on certain materials, including our equal opportunity and non-discrimination statement, public document cost statement, boilerplate and more.

    Storytelling Resources

    Extension stories are intentional, strategic and rooted in our mission to grow North Carolina. Find a blueprint and tools that can help you craft a compelling Extension narrative and grow awareness for your efforts.

    Visual Style Guide

    Explore resources that will help ensure consistent application of the logo, use of approved vendors, and proper use of color and font.