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- Use of Extension Name
- Elevator Pitch
- Equal Opportunity and Non-Discrimination Statement
- Public Document Cost Statement
- Accommodation Statement
- University Extension Brands
- Job Titles and Positions
Using the Partnership Name
North Carolina Cooperative Extension is the name for the strategic partnership comprising NC State University, N.C. A&T State University, the U.S. Department of Agriculture’s National Institute of Food and Agriculture (USDA-NIFA), and 101 local governments statewide.
- The N.C. Cooperative Extension name and logo should always be used to brand county-based programs and efforts, as every county center operates in direct partnership either with both universities and/or the local government.
View Campus and County Branding Guidelines for more.
- County center names should follow the format: “N.C. Cooperative Extension, Adams County Center” or “N.C. Cooperative Extension – Adams County Center.”
References such as “Adams County Cooperative Extension” and “Adams County Extension” are incorrect.
- Always use periods with the N and C: N.C. Cooperative Extension.
The only situation where you won’t use periods for “N.C.” is when referencing NC State University, which never uses periods with the N and C in any variation of its name (e.g. NC State, NC State Extension, etc.).
- On first reference, it is acceptable to spell out “North Carolina Cooperative Extension.” On subsequent references, use “N.C. Cooperative Extension” and then just “Extension,” respectively.
- Avoid referencing N.C. Cooperative Extension as an acronym (i.e. “NCCE”) whenever possible. Instead, follow the guidelines above regarding Extension references.
- Do not use “NCSU” to refer to NC State University in any way, regardless of whether the communication is internal or external.
To help employees get in the habit of using on-brand terminology, the University prefers that people refrain from using “NCSU” even in internal communications with a more private audience, such as emails or on social platforms. Learn more about this policy.
- Always capitalize the first “E” in Extension when referring to the partnership. The first “e” in Extension should be lowercase only when used to describe the act of outreach.
- “The workshop was sponsored by Extension.”
- “The university’s mission includes extension and engagement.”
An elevator pitch is a short summary, or “sales pitch,” used to quickly and simply introduce an organization or service and its value proposition.
This statement is not intended for print materials; the name “elevator pitch” reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride (less than a minute).
N.C. Cooperative Extension provides information you can trust to help people, businesses and communities solve problems, develop skills and build a better future. Extension specializes in agriculture, 4-H youth development, communities, food and nutrition, and the environment.
When you work with Extension in [County Name], you can be confident that experts from NC State or N.C. A&T have researched and developed educational programs to ensure that you receive the best information to meet your needs. Currently, we’re focusing on [insert high-profile local program].
The boilerplate is to be used in the footer of news releases and as a general overview statement in communication pieces where appropriate.
ABOUT N.C. COOPERATIVE EXTENSION
N.C. Cooperative Extension is a strategic partnership of NC State University, N.C. A&T State University, USDA’s National Institute of Food and Agriculture (USDA-NIFA), and local governments statewide.
Extension professionals in all 100 counties, and with the Eastern Band of Cherokee Indians, connect millions of North Carolinians with research-based information and technology from NC State and N.C. A&T. Educational programs specialize in agriculture, food and nutrition, 4-H youth development, community development and the environment.
Find your local center at www.ces.ncsu.edu/local-county-center.
Equal Opportunity and Non-Discrimination Statement
Based on USDA requirements, our equal opportunity statement is required on all materials produced for public information, public education and public distribution (regardless of quantity produced).
This includes all printed and non-printed public communication resources, such as pamphlets, brochures, newsletters, letterhead, websites, news releases, advertisements, outreach letters and so forth.
It may appear in the most convenient spot on your communication piece and can be as small as 6pt type.
Full Statement (English)
“N.C. Cooperative Extension prohibits discrimination and harassment regardless of age, color, disability, family and marital status, gender identity, national origin, political beliefs, race, religion, sex (including pregnancy), sexual orientation and veteran status. NC State University, N.C. A&T State University, U.S. Department of Agriculture and local governments cooperating.”
Declaración Completa (Español)
“La Extensión Cooperativa de Carolina del Norte prohíbe la discriminación y el acoso independientemente de la edad, el color de la piel, la discapacidad de la persona, el estado civil y situación familiar, la identidad de género, el país de origen, la ideología política, la raza, la religión, el sexo (incluido el embarazo), la orientación sexual y la condición de veterano de guerra. Colaboración entre las Universidades NC State y N.C. A&T State, el Departamento de Agricultura de los Estados Unidos, y los gobiernos locales.”
An acceptable shorthand version of the EOE statement may be used when space is limited: “North Carolina Cooperative Extension is an equal opportunity provider.”
If needed, you may further shorten it by condensing “North Carolina” to “N.C.” (with periods).
Public Document Cost Statement
Cost statements are required on all STATE publications (N.C.G.S. § 143-170.1).
The policy also applies to “PUBLIC documents” of which at least 200 copies are printed.
- A public document includes “any annual, biennial, regular and special report or publication” (N.C.G.S. § 143-169.2), but we recommend adding a cost statement to any print items (with 200+ copies) distributed to the public.
This does not apply to internal communication pieces like agendas or other print materials developed for employee meetings, planning discussions and so forth.
Cost Statement Language
“(quantity) copies of this public document were printed at a cost of $_____ per copy.”
The reported cost should include all printing costs in the form of labor and materials, as well as any other identifiable design and production costs.
Calculating Print Cost
To help with calculating the cost for items printed in your office, such as materials printed for individual requests or local events, use this rough formula:
*Cost of color ink cartridge: $25
Pages per color ink cartridge: 225
Cost per page printed = $0.11 (11 cents)
As such, the final cost per copy would be $0.11 x the number of pages, counting a two-sided page twice.
If it’s a 2-page color booklet (front and back printing), for example, the cost statement would say $0.44 per copy (4 pages x $0.11 = $0.44).
*If you confirm a different price for the color ink cartridges in your office, just divide the price by 225 to get the price-per-page cost.
It is imperative to offer accommodations for all Extension clients and program participants, particularly those with disabilities. An accommodation is any modification that is required to enable a disabled person to engage with that environment, product, device or service.
All event/program materials and announcements must include guidance for requesting individual accommodations.
Following are sample accommodation statements for event/program materials and announcements:
“Accommodation requests related to a disability should be made by [specific date] to [contact person, phone number and email].”
“Contact [Sample@email.com or 123-456-7890] for accommodations related to a disability.”
University Extension Brands
In addition to our “N.C. Cooperative Extension” partnership brand, each of our land-grant institutions is home to unique Extension units and programming. We aim to highlight our respective university brands, by which lawmakers allocate funding for Extension efforts, to emphasize their roles within the N.C. Cooperative Extension partnership.
It’s important to clarify organizational terms that may have been used interchangeably and caused confusion in the past.
“Service” is no longer used to refer to any Extension program or organization in North Carolina. NC State Extension is the current name for what was formerly called the N.C. Cooperative Extension Service at NC State University.
“Program” is no longer part of the formal name for N.C. A&T State University’s Extension unit. The current name is Cooperative Extension at N.C. A&T.
For more information on the individual Extension or university brands: