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Referencing Extension

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Use of the Partnership Name

North Carolina Cooperative Extension is the name for the strategic partnership comprised of NC State Extension, The Cooperative Extension Program at N.C. A&T State University, the U.S. Department of Agriculture’s National Institute of Food and Agriculture (USDA-NIFA), and 101 local governments statewide.

  • The N.C. Cooperative Extension name and graphic marks should always be used to brand county-based programs and efforts, as every county center operates in direct partnership either with both universities and/or the local governments.
  • The N.C. Cooperative Extension name should also be used when referencing efforts or programming that are funded, developed and coordinated in collaboration by the partners.
  • On first reference, it is acceptable to spell out “North Carolina Cooperative Extension.” On subsequent references, use “N.C. Cooperative Extension” and/or “Extension,” respectively.
  • Always use periods with the N and C: N.C. Cooperative Extension.
    The same standard applies when referencing N.C. A&T State University. However, NC State University never uses periods with the N and C in any variation of its name (e.g. NC State, NC State Extension, etc.).
  • Avoid referencing N.C. Cooperative Extension as an acronym (i.e. “NCCE”) whenever possible. Instead, follow the guidelines above regarding Extension references.
  • County center names should follow the format: “N.C. Cooperative Extension, Adams County Center.”
    References such as “Adams County Cooperative Extension” and “Adams County Extension” are incorrect.
  • Always capitalize the first “E” in Extension when referring to the partnership. The first “e” in Extension should be lowercase only when used to describe the act of outreach.

    “The workshop was sponsored by Extension.”

    “The university’s mission includes extension and engagement.”

A Quick Guide to the N.C. Cooperative Extension Brand

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Elevator Pitch

An elevator pitch is a short summary, or “sales pitch,” used to quickly and simply introduce an organization or service and its value proposition.

This statement is not intended for print materials; the name “elevator pitch” reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride (less than a minute).

N.C. Cooperative Extension provides information you can trust to help people, businesses and communities solve problems, develop skills and build a better future. Extension specializes in agriculture, 4-H youth development, communities, food and nutrition, and the environment.

When you work with Extension here in [County Name], you can be confident that experts from NC State or N.C. A&T have researched and developed educational programs to ensure that you receive the best information to meet your needs. Currently, we’re focusing on [insert high-profile local program].

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The boilerplate is to be used in the footer of news releases and as a general overview statement in communication pieces where appropriate.

N.C. Cooperative Extension is a strategic partnership of NC State Extension, The Cooperative Extension Program at N.C. A&T State University, USDA’s National Institute of Food and Agriculture (USDA-NIFA), and local governments statewide.

Extension professionals in all 100 counties and with the Eastern Band of Cherokee Indians connect millions of North Carolinians with research-based information and technology from NC State and N.C. A&T. Educational programs specialize in agriculture, food and nutrition, 4-H youth development, community development and the environment.

Find your local center at www.ces.ncsu.edu/local-county-center.

QUICK LINK: N.C. Cooperative Extension News Release Template (Word)

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Equal Opportunity and Non-Discrimination Statement

Based on USDA requirements, our equal opportunity statement is required on all materials produced for public information, public education and public distribution (regardless of quantity produced).

This includes all printed and non-printed public communication resources, such as pamphlets, brochures, newsletters, letterhead, websites, news releases, advertisements, outreach letters and so forth.

It may appear in the most convenient spot on your communication piece and can be as small as 6pt type.


“NC State University and N.C. A&T State University are collectively committed to positive action to secure equal opportunity and prohibit discrimination and harassment regardless of age, color, disability, family and marital status, gender identity, genetic information, national origin, political beliefs, race, religion, sex (including pregnancy), sexual orientation and veteran status. NC State, N.C. A&T, U.S. Department of Agriculture, and local governments cooperating.”


“Las universidades NC State y N.C. A&T están comprometidas colectivamente a llevar a cabo acciones positivas para asegurar la igualdad de oportunidades y prohibir la discriminación y el acoso independientemente de la raza, el color de la piel, el país de origen, la religión, la ideología política, el estado civil y situación familiar, el sexo, la edad, la condición de veterano de guerra, la identidad sexual, la orientación sexual, la información genética o la discapacidad de la persona. Colaboración entre las Universidades NC State y N.C. A&T, el Departamento de Agricultura de los Estados Unidos, y los gobiernos locales.”

NC State Equal Opportunity and Non-Discrimination Policy

N.C. A&T State Equal Opportunity and Non-Discrimination Policy

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Public Document Cost Statement

Document Criteria

Cost statements are required on all STATE publications (N.C.G.S. § 143-170.1).

The policy also applies to “PUBLIC documents” of which at least 200 copies are printed.

  • A public document includes “any annual, biennial, regular and special report or publication” (N.C.G.S. § 143-169.2), but we recommend adding a cost statement to any print items (with 200+ copies) distributed to the public.

This does not apply to internal communication pieces like agendas or other print materials developed for employee meetings, planning discussions and so forth.

Cost Statement Language

“(quantity) copies of this public document were printed at a cost of $_____ per copy.”

The reported cost should include all printing costs in the form of labor and materials, as well as any other identifiable design and production costs.

Calculating Print Cost

To help with calculating the cost for items printed in your office, such as materials printed for individual requests or local events, use this rough formula:

    *Cost of color ink cartridge: $25
    Pages per color ink cartridge: 225
    Cost per page printed = $0.11 (11 cents)

As such, the final cost per copy would be $0.11 x the number of pages, counting a two-sided page twice.

If it’s a 2-page color booklet (front and back printing), for example, the cost statement would say $0.44 per copy (4 pages x $0.11 = $0.44).

*If you confirm a different price for the color ink cartridges in your office, just divide the price by 225 to get the price-per-page cost.

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Accommodation Statement

We need to provide our clients, communities and program participants that have special needs with an opportunity to request accommodations. The following statement should be included in all event/program materials and announcements:

“Accommodation requests related to a disability should be made by [specific date] to [contact person, phone number and email].”

University Extension Brands

In addition to our revamped “N.C. Cooperative Extension” partnership brand, each of our land-grant institutions is home to unique Extension units and programming.

As such, we aim to highlight our respective university brands, by which lawmakers allocate funding for all of Extension, to emphasize their roles within the overall N.C. Cooperative Extension partnership.

It’s important to clarify organizational terms that may have been used interchangeably and caused confusion in the past.

Service is no longer used to refer to any Extension program or organization in North Carolina. NC State Extension is the current name for what was formerly called the N.C. Cooperative Extension Service at NC State University.

Programis used when referring to The Cooperative Extension Program at N.C. A&T State University.

For more information on the individual Extension or university brands:

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Written By

Photo of Justin Moore, N.C. Cooperative ExtensionJustin MooreDirector of Marketing & Communications, NC State Extension (919) 515-1596 justin_moore@ncsu.eduExtension Administration - NC State University
Page Last Updated: 5 months ago
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