N.C. Cooperative Extension Brand
- How to Reference Extension
- Internal Structure
- Marketing Resources
- Marketing Planning
- Program Branding
- Signage & Promo Items
- Storytelling Resources
- Visual Identity
Who We Are
North Carolina Cooperative Extension is a strategic partnership comprising NC State Extension, Cooperative Extension at N.C. A&T State University, the U.S. Department of Agriculture’s National Institute of Food and Agriculture (USDA-NIFA), and 101 local governments statewide.
Our Collective Mission
N.C. Cooperative Extension partners with communities to deliver education and technology that enrich the lives, land and economy of North Carolina.
Our primary marketing goal is to promote the growth and ongoing success of Extension, which involves building awareness – who we are, what we do, and why people should care. Applying the N.C. Cooperative Extension brand is a broad undertaking. This site is full of resources to help you. Here are a few to get you started.
Using the Logo
|As the most recognizable facet of brand identity, the logo plays a critical role in building the brand and establishing trust. The logo should be used in all communications.||Use these downloadable assets as you craft your communications, and be sure to check back often as this site will continue to evolve with new tools.||Explore updated guidelines for everyday situations, such as county center names, boilerplate language and elevator speeches.|
Building brand identity is how we grow Extension, and how we grow North Carolina.
When people experience firsthand the benefits of Extension, we build trust and value, which stands to elevate everyone who is part of our family. Without clear and consistent branding, that trust and brand value often remains isolated or fragmented, and does little to grow our overall identity and sustainability.
Putting forth a consistent identity and a unified presence will make the N.C. Cooperative Extension brand strong and recognizable.
Our success in creating prosperity for every community in North Carolina is contingent upon how well we all understand the principles and standards of the brand – and how consistently we apply them. There’s great power when many share a consistent voice.
Comments or Questions
This site will be updated on a consistent basis to provide you with the most relevant and useful tools and information. Contact us with questions or comments.