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Extension Marketing and Communications

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The NC State Extension Marketing and Communications team (Extension MarComm) promotes the ongoing growth and success of Extension by helping tell our collective stories, supporting employee outreach, and providing the framework for building a strong brand identity.

Our team provides strategic communications expertise, project consultation, marketing training and resource development services that increase the visibility and value of Extension, while helping county and campus programs elevate their impacts.

NC State Extension Marketing and Communications | Overview Card (PDF)

How We Work

Our team operates as a unit of CALS Communications, leveraging an integrated communications approach that incorporates expertise in digital and print storytelling, public relations, marketing, graphic design and brand management.

While our team is based at NC State, we often work with our colleagues at N.C. A&T State University and other valuable partners to support both our university and our N.C. Cooperative Extension partnership efforts.

Extension MarComm provides resources like the Extension Brand Site, Marketing and Communications Newsletter, Extension Impacts / Annual Report and Online Store, as well as individual campaigns and an array of support tools.

Strategic Marketing Goals

We strive to cultivate consistent, purpose-driven communications linked to organizational priorities across all of Extension. To navigate the endless opportunities at Extension, we operate through a strategic marketing plan that helps us prioritize our time and resources.

Our current strategic focus involves:

  1. Building Brand Ambassadors – we work from the inside out to ensure that employees are well-equipped to grow our Extension brand
  2. Reinforcing Extension’s Expertise and Leadership – Extension is the best in the business; we need to make sure people know it
  3. Expanding Our Reach to New Audiences – we build awareness beyond our traditional audiences (see Homegrown), helping ensure that Extension will remain relevant for years to come
  4. Promoting Extension’s Impact and Value – to sustain our success and relevance, stakeholders must recognize the value of Extension and our promise to grow North Carolina

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Our Brand

Our Extension brand identity is much more than a logo. Our brand is the sum of who we are, all that we do and how people perceive us — from addressing local challenges with research-based solutions and a stellar customer experience, to serving as a trusted partner and improving the lives of North Carolinians.

The Extension brand site includes information and tools that you’ll need to promote your efforts and help establish our collective brand identity.

Our Brand Platform is the foundation of our organizational identity and all communications.

Everyone who’s part of Extension plays a critical role in building our brand identity. To bring our brand to life, our approach to marketing and communications must be intentional, strategic and purposeful.

  • Intentional and Strategic – Telling the stories of Extension’s people, programs, innovation and impact that resonate with clients, stakeholders, partners and neighbors
  • Purpose-driven – Rooted in our mission to grow North Carolina, focused on introducing and reinforcing our work. Who we are. What we do. Why we are vital.

Watch Branding + Marketing for Extension Professionals for an overview of our Extension brand and marketing resources that will help you in your daily roles. Branding overview starts at 0:28, while a Brand Site Tour begins at 6:19.

Find more Extension branding and marketing training tools.

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We’re here to help you connect with your audiences, promote your impacts and tell the story of your program.

Check out some of our key resources below and discover how we can help you transform local challenges into opportunities:

Connect With Us

Organizational Marketing Initiatives

Extension MarComm is dedicated to equipping our faculty and staff with the resources and know-how necessary to advance your goals and grow our brand.

We address key foundational marketing needs through Extension-wide initiatives each year, which involve new tools and often training opportunities.

Discover more about some of our current priorities and how you can benefit:

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Our Team

Justin Moore (Web Bio)
Director of Marketing and Communications, NC State Extension

Julie Hayworth-Perman (Web Bio)
Marketing Communications Specialist, NC State Extension

Simon Gonzalez (Bio)
Writer and Content Marketing Specialist, NC State Extension

Debra Ireland (Bio)
Extension Publications Manager, CALS Comm/NC State Extension

Caro Metzler (Bio)
Social Media Specialist, CALS Comm/NC State Extension

View the entire CALS Communications Team.


Mailing address (US Mail)
Extension Marketing and Communications
NC State University
Campus Box 7603
Raleigh, NC 27695-7603

Physical address (Delivery and Courier Services)
Extension Marketing and Communications
NC State University
3210 Faucette Blvd
Raleigh, NC 27695

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